Business is no longer a synonym for conservative, slow to change or old-fashioned. In the 21st century, dynamic executives are 'disrupting' industries and business models the world over, transforming the world in unexpected ways. And a similar transition is underway in the executive-car market. Customers have become more demanding: to the traditional requirements of comfort and space have been added the need for the car to stand out and make a statement – as well as being exciting to drive.
The Volkswagen Arteon embodies this ideal perfectly. Its designer Klaus Bischoff has hailed it as "the start of a new era" for the German brand's design language, and it's not difficult to see why. The first thing that grabs your attention is the bold headlight and grille profile up front, then the coupe-like sweeping roofline, prominent wheelarches and crisp detailing down the side. At the back, there's a smart fastback shape – unlike many of the Arteon's rivals – as well as distinctive ARTEON lettering across the tailgate.
Styling is just as dynamic when you step inside, but convenience and comfort for driver and passengers alike hasn't been forgotten, either. The design is unobtrusive and sleek, with typically solid Volkswagen build quality throughout. Incorporated in this layout is the very latest in-car technology, displaying all the functions and information you need either on the Active Info Display behind the steering wheel, or the large touchscreen in the middle of the dashboard.
It's a technological tour de force under the bonnet as well, where owners can choose from modern TSI petrol or TDI diesel engines, as well as six-speed manual or seven-speed DSG transmissions. Every combination promises a smooth and refined yet engaging driving experience in keeping with the Arteon's elegant and sophisticated nature. CO2 emissions and fuel economy are impressive, too, keeping tax bills and expenses nicely in line.
So whether you're on your way to a meeting in the city, getting away from it all in the countryside or covering significant mileage on the motorway, the Arteon will keep you quietly cocooned from the bustling world outside, while also fully engaged with the drive in hand. It's definitely a new kind of executive fastback.
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